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The LEGO Company History

Overview

The history belonging to the LEGO firm begins in 1932 when Ole Kirk Christiansen, a Danish carpenter, decided to start a business offering his wood toys door to door in the town of Billund, Denmark. He called his new business “Lego” – a combination of two Danish terms, “leg godt, ” which designed “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, copyrighted a system pertaining to coupling the plastic stones that would after become generally known as LEGO “Automatic Capturing Bricks. inch The invention allowed LEGO to create more diverse and complicated toys.

From there, LEGO enhanced its offerings and began to appeal to both girls and boys. It unveiled a line of “Minifigures” in the mid-1970s that incorporated human information with posable arms, and in addition marketed charms sets designed for young girls.

An additional expansion more than three decades ago saw the development of LEGO Space sets, producing astronaut minifigures, rockets and spaceships, amongst other well-known themes. In 1999, the lego and a leading position of vdr LEGO Group entered the Star Battles market, launching pieces featuring the X-wing jet fighter and NECKTIE Fighter.

When the company grew, it should increase it is ability to add new products quickly and successfully. To this end, it employed management consultant Jorgen Vig Knudstorp.

This individual helped the company cut down on inventory and reduce production time. This individual encouraged the organization to build relations with main toy corporations, including Aim for, Wal-Mart and Toys ‘R’ Us.

This individual also launched LEGO Suggestions, an online community where admirers could release proposals for new Profano sets they wanted to find produced. This allowed LEGO to test the appeal of new recommendations and gain feedback prior to committing to them.

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