The students learn to market tourism products with the director of Horizon Vietnam

On October 24, 2022, students of Class 19F6.DL of Hanoi National University had a course on “Business Travel Management” with Mr. Ta Duy Bau, the founder of Horizon Vietnam Travel. With his in-depth knowledge of tourism products, Ta Duy Bau shared the “Quintessence of the Travel Advisor” that he has accumulated over the past decade

Bau had previously gained many years of experience, not only as a tour guide, but also as a professional travel advisor. For him, the concept of “closing the sale” is important, and this work must be done carefully and skillfully to satisfy customers. He pointed out that in the past, the sale of travel was often one-sided, without any concern for customers. It was all about designing the trip and selling it to travelers. Today, the travel advisor must listen to the wishes of the travelers in order to skillfully design the travel program and provide the best experience to the travelers.

The course with the participation of Mr. Ta Duy Bau – founder of Horizon Vietnam, the two lecturers Nguyen Thu Ha and Nguyen Canh Linh and the students of the class 19F6

In addition, Bau believes that an excellent travel advisor must be passionate about the profession and have a deep understanding of the agency and its products. In this way, he can build on the expectations of travelers and better identify and classify customers. If customer segmentation is not done correctly, the agency will not be able to sell the trip.

Construction while teaching students

He particularly emphasized that every consultant always asks himself the question: “Why should you choose us?”, “Why do travelers choose us and not other agencies?”. According to Bau, every traveler has their own “vulnerabilities”.

For example, some have many demands (the cheapest price, the best quality, receiving gifts and being well looked after). Others have hidden desires or expectations. Only if the agency captures these “vulnerabilities” can it win the hearts of customers. This way, working with them not only goes more smoothly, but also leaves a lasting impression. In addition, he did not forget to emphasize that writing a program description is important in the sales process, because with this description travelers get a general and precise overview of the program.

Bau talks about the job of a travel advisor

At Horizon Vietnam Travel, Bau enthusiastically shared that he is not afraid of difficult travelers because he wants to understand them and is even willing to respond to their requests. “If you’re smart and always put yourself in the traveler’s shoes, you’ll gain customers’ trust,” he adds.

Bau invites students to visit the Horizon Vietnam website

At the end of the course, Bau invited students to visit the Horizon Vietnam website and directly showed them the traveler’s booking process for a trip on the website. He also gave a specific example of a trip sold by his employee. This gave the students a more realistic view of the marketing of tourism products.